How to Win Friends and Influence People

How to Win Friends and Influence People

How to win friends and influence people is the title of possibly the most famous book of the twentieth century. It is also one of the books most routinely ridiculed by people who think they are clever. But are they right? Or should you pay keen attention to its teachings?
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“How to Win Friends and Influence People is the title of possibly the most famous book of the twentieth century. It is also one of the books most routinely ridiculed by people who think they are clever. Why on earth, these people mutter, would an intelligent person need help with something as basic as that? And in any case, good people don’t need to win friends: they should already have them. Certainly they shouldn’t try to ‘influence’ them: they just need to say witty, intelligent things. But these were not the assumptions of a man far cleverer and more important than intellectual history has been prepared to allow…”

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CREDITS

Produced in collaboration with:

Aaron Sampson
https://vimeo.com/641229185

Title animation produced in collaboration with

Vale Productions
https://www.valeproductions.co.uk/