Why We Love to Hate Watch

Why We Love to Hate Watch

Let’s dig into why people love to hate-watch. If you haven’t heard that term before, hate watching is when you don’t like someone or certain characters or an entire show, yet you still watch every single video or episode, in fact you get joy or excitement out of watching and criticizing them. It’s not the same thing as a guilty pleasure, that has more to do with the fact that we are slightly embarrassed that we enjoy a certain show, video, or person. Or we know it’s not that good, but we like it, and feel guilty about that fact. People can even hate-follow others online, only to leave nasty comments, hit the thumbs down button, and trash talk the person. It’s been going on online for as long as I can remember, so I wanted to dig into the psychology behind why we do it, and what we get out of it, and oh my god what I found was very interesting and somewhat surprising….

Research articles mentioned:

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